Calling all interstellar pop fans! Samsung Superstar Galaxy on Roblox, an exciting experience featuring pop star, singer and songwriter Charli XCX, is now live. For a limited time only, users can live their popstar dreams by performing, dancing and creating in Superstar Galaxy. This all leads to the virtual concert finale on June 17, where the top users will take the stage and share the spotlight with Charli XCX. Fans can also watch replays of the performance all weekend long.
Superstar Galaxy drops you into a futuristic space station equipped with your very own virtual Galaxy Z Flip3 smartphone. You’re then guided by virtual Z Filp3 devices throughout Superstar Galaxy with messages from Charli XCX to complete challenges, explore the galaxy and get tips on navigating the experience. You can even use Z Flip3 to snap a quick in-game selfie of your avatar and share with your friends.
From the space station, discover nearby asteroids and play unique mini games, build and perform on your own custom stage, or visit stages created by other users. To earn Star Power and climb the in-game leaderboards for the opportunity to join Charli XCX during the concert finale, users will need to complete challenges found around the Superstar Galaxy.
New content drops every Friday leading up to the performance, including fan-favorite Charli XCX songs to perform, new in-game zones and props to decorate your own stage. You can also unlock exclusive pop-icon inspired items to customize your avatar and create your own pop star persona.
“Roblox and Samsung feel like the perfect duo to extend the interaction I have with my fans,” said Charli XCX. “The partnership is one that will give my community the access and ability to experience me in ways they previously have not been able to, which is extremely exciting!”
“We’re always looking for opportunities to bring consumers new ways to interact with our Galaxy devices,” said Janet Lee, Senior Vice President of Mobile eXperience at Samsung Electronics America. “As more than an online game, we’re offering fans a social experience that brings together creativity, music and entertainment in a way that’s unique for Samsung and Roblox.”
This is the most recent example of Samsung’s approach to creating innovative experiences in the metaverse. Samsung 837X, which launched in January and is modeled after the Samsung Flagship store in New York City, is an online experiential playground and creative hub for users to explore incredible experiences made possible through Samsung technology.
Samsung Superstar Galaxy is accessible in the United States, Brazil, Canada, Germany, United Kingdom and other select countries worldwide.